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Rank Builder traffic

Alexa Traffic Rank is a rough measure of a website's popularity, usually based on last 3-month statistical data.
Takes into account both the number of visitors and the number of pages viewed on each visit.
Alexa collects traffic data on a daily basis from millions of users who have installed the Alexa toolbar, and other sources, and then uses a complex mathematical formula on three months' worth of data to arrive at the ranking for each site.

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